A common feedback I get from heart-based solopreneurs who want to build an authentic business is that they don’t like marketing.
Part of the reason, they say, is that they simply want to focus on their main work of serving clients.
They don’t want to deal with boring tasks such as Content Creation, Facebook ads, Email Newsletters, Automation, etc.
Another reason is that they feel that their good work should speak for them & generate referrals.
And if that’s the case, then they don’t have to do anything extra in order to promote their business.
Except — that’s not how it works in real life.
The fact remains that you cannot reliably generate new client inquiries if you’re not consistently promoting your work and putting yourself out there.
Yes — you may get some referrals, but you can’t rely on that alone ‘cos you’re not in control of how much people talk about your business (or whether at all the do).
That’s why it’s very important to engage in marketing activities — you have to promote your business.
But if the thought of promoting your work for your own sake makes you feel uncomfortable, then flip it around and think of the people you’re trying to help — your clients.
How many clients have you worked with so far? 5? 100? Maybe 500 clients?
But how many more people in your state can benefit from what you do? How about the country? How about all over the world?
Will you be able to reach all these people via referrals only? Of course not.
The truth is that your clients are out there.
They’re looking for solutions that only you can provide in the unique way that you do it.
They need your help.
And they’re waiting for you.
Some of them have already been deceived by other service providers in your niche who are a bit louder than you in their marketing but have nowhere your level of expertise.
Do you want to sit idly by and just wait for whenever they fall on your lap?
I beg you today: Start marketing.
Distribute it widely.
Invite people to work with you.
Create products and services that serve your people.
Let them know how you can help them.
Don’t hold back.
Don’t be shy.
Don’t be lazy.
And don’t be selfish.
‘Cos your clients are waiting for you.