Everyone knows it takes a while to build a profitable and sustainable business.
Yet the most common question people ask is, How can I get clients quickly and make money now?
Truth is, there are actually ways to make money in your business in a relatively short period of time.
Problem is, most of these tactics are not sustainable in the long-term; they are not things you want to do on an ongoing basis.
If you keep doing them for a long time, they’ll eventually lead to fatigue, burnout, and damaged relationships with your audience & your partners.
Beyond these issues though, the bigger problem associated with quick wins is what it does to your mentality and mindset.
If you do a certain thing and get a quick win, you’ll start training your brain to always look for that.
Over time, you completely lose the capacity to visualize the long-term and plan for future goals.
Everything seems to take so long for you; and you develop what I call the microwave mentality.
It’s like training a muscle — the more you train, the stronger you get.
Or like building a habit — The more you do, the more of it you want.
Feast and famine
The same thing happens in business: The more quick wins you have, the more you focus on creating only such short-term goals.
And this is what leads to feast and famine periods in most people’s businesses.
That is — one month you have a full client roster; the next month you’re wondering where they all went.
One month you have several leads, the following month you’re wondering where your next client will come from.
As a result of this, all your business activities are focused on “How can I get clients right now?”
The moment you get those next few clients, you focus on serving them — until they stop; and then you repeat the process all over again.
Don’t do this to yourself; it’s so stressful.
You may feel like you’re making progress each time you sign a new client, but you’ll find it difficult to really grow anything of lasting value.
What to do instead
Ruthlessly eliminate hurry.
Stop looking for quick fixes.
Stop thinking short-term.
Get help; don’t try to go it alone.
Quit trying to achieve everything in 3 months.
Understand that 2 years is a very short time in business.
Lay important foundations.
And build assets that’ll pay you forever.
One of the biggest factors that holds people back from building this kind of business as described above is when there’s an urgent need to generate income.
That is, you’re depending on the business for your immediate living bills such as food, rent, etc.
If this is the case, you’ll often find that you’re tensed up and under pressure; always wondering if you’ll make the next rent.
I don’t recommend this approach to building a business; as it’ll only stress you out.
My best recommendation in such a case is to get a job. It’s totally okay and there’s no shame in taking care of yourself.
As soon as you get that part taken care of, then you can safely and gradually build up your business; without having to depend on quick wins only.
I hope this helps you in some way.