I often get this question from so many clients, “What marketing activities should I be doing?”
The options are limitless.
- YouTube Videos
- Facebook Lives
- In-person Networking
- Paid Ads
- Radio shows
Which one is the best?
Answer: The one you’ll actually do.
Yes, the best form of marketing is the one you’ll actually do; and enjoy doing it.
So many times, we want to write articles because we heard that blogging is good (even if we hate writing).
Or we do videos because we heard there’s nothing better for marketing than videos (even if we hate being on camera).
And so we do them for a few weeks, and then….
You need to understand that marketing is not a one-off activity of something you do & it’s finished.
Marketing is an ongoing, lifetime activity (throughout the lifespan of your business).
Therefore, you can’t be doing something you absolutely detest.
There are countless examples of people who built their businesses simply by being on other people’s podcasts.
Some others built their business by being on early morning radio shows.
Others built their entire business on YouTube.
And that’s the key lesson of this post: Stop looking for the best form of marketing; it does not exist.
All marketing works — but only when you do it.
Therefore, you don’t have to do any particular marketing activity.
But you have to do some marketing.
So just choose one approach you can handle and get started with it.
Over time, as you grow and get more business experience, you may find yourself diversifying and adopting other marketing strategies.
At that point, you may then decide to add podcasts to your blog posts.
Or YouTube videos to your Facebook lives.
But don’t spread yourself too thin at the start.
And don’t let the indecision of trying to find the “best one” keep you from doing any at all.
The best form of marketing is the one you’ll do.
So go get started.