I don’t know how this started, but it seems everyone now wants to be self-employed.
Nobody wants to work at a regular job anymore.
But here’s the challenge — people think they can become a solopreneur without really having anything tangible to offer the marketplace.
And so they build a fancy little website, create social media profiles, and voila — a “business” is born!
The barrier to starting a business is now very low; and that has led to both our biggest problem & our biggest success —– anyone can start a business.
Even people with no tangible skills to offer.
And people who don’t know what their business is about.
They just get started & then hope to “figure it out” along the way.
Think about it for a moment.
Back in the days when people actually needed a storefront to set up their local business, you can’t just pay for a store without knowing what you’re going to sell there.
Yes, sometimes you might start with one product & then switch to something else in the future.
But at least you know for sure that you want to be a carpenter or sew clothes or help people fix their shoes or wash their cars, etc.
You had a specific skill to offer to the market.
As a matter of fact, some of those skills back in the days would need you to go through a period of apprenticeship (7 years of training to learn under a master) before you’re released to start your own practice.
Today, nobody needs that anymore.
I can literally start a new business in 10 minutes.
All I have to do is go buy a domain name for $10, get some kind of cheap hosting for less than $100; and boom, my business is ready.
But what specific help am I offering people?
What specific problem am I helping them solve?
I don’t know, I’ll figure it out.
Don’t do that.
If you like the idea of having a business or being a solopreneur, identify the skills you’re bringing to the market.
And hopefully the skills you have are needed by people.
If not, go learn something to solve a real-life problem that people have; and then help them solve it.
That’s how you start a business —- by solving problems or creating experiences that people are happy to pay for.