Referral Ideas for Coaches (e-book)

Referral Ideas for Coaches (e-book)

Most coaches get the majority of their clients via referrals — which is not a bad thing in itself.

In fact, “referrals” is still one of the best ways of getting clients.

It leverages the “know, like, trust” factor between the 3 parties involved (i.e. the service provider, the potential client, and the person doing the recommendation).

Even in today’s world of social media and online marketing, referrals probably remain the best & strongest ways of getting clients.

The problem though, for a lot of people, is that the referrals are very sporadic.

i.e. You get 3 referrals this month, and they all become paid clients. Life is great.

The following month, you get absolutely no referrals at all. Suddenly, you’re left wondering what changed from the previous month.

And so your income fluctuates from one month to another with great uncertainty as to what’s in store for the coming month.

This lack of predictability puts so much stress on you (not knowing when or where the next client is going to come from).

This is mostly tied to the fact that we usually don’t take any active steps to increase our chances of being referred by others.

Part of the reason we don’t do anything to drive referrals is because it feels desperate or inauthentic to go to someone and say, “Hey, look how awesome I am; refer my services to everyone you know!”

But also, another big reason is that people are scared of hearing “No” as an answer (or worse, getting total silence) — which they then interpret as personal rejection.

And so, rather than have someone say No to them, most coaches would rather not ask.


The question then becomes — What do we do about that?

Are there ways you could get more referrals (both in terms of quality and quantity) but still remain consistent with your authentic values?

Can you take certain actions to increase your chances of being referred, but without coming across as being desperate, needy, or begging for a favor?

I think so. If done properly, you could set yourself up in such a way that you don’t have to “beg” for referrals.

The E-Book

I don’t claim to have all the answers, there’s a lot to be said about Referrals.

However, what I’ve done in this tiny little e-book is:

1). Identify the key factors that increase the likelihood of you being referred on a more regular basis.

2). Highlight 18 real-life tips and actions you can implement in order to increase this tendency of getting more referrals.

It’s not an exhaustive list, but at least it gets you thinking.

E-Book Notes

1). This is the very first version of this e-book, don’t criticize it so much. Done is better than perfect.

2). There’ll be several updates as I gather feedback from readers.

3). I provide 2 download options (Google Doc and PDF).

4). Choose Google Doc if you want to have access to all the updates I make in real time.

5). Go for PDF if you’re happy to get an update once every month or two.

Download Links

Google Doc Version

PDF Version


For feedback: Email me,

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