I once spoke with a prospect.
We were a perfect match: i.e. we had a great connection, both enjoyed our conversation, and could see how we were going to work together.
She promised to get back to me in a week or two for us to get started.
And so I waited for 1,2,3 weeks; silence.
Then 1,2,3 months; more silence.
At about the 4th month, she finally got back in touch with me.
And when she did, she started telling me everything that had been going on with her — I lost a family member, I had my wedding, my partner lost his job, I had this challenge and that challenge, etc.
You see —- if I had contacted her during those times to “check in” or “follow up” about working together, she would have seen me as adding more pressure to what she was already going through.
She probably would have thought of me as being “insensitive” to her situation (forgetting that I don’t know anything going on in her life).
This would have made it so easy for her to push back & say No; since our work together was no longer considered a priority by her when she was going through such a difficult time.
By reaching out to me when she was ready (after dealing with all those personal challenges), it indicated that she was then in the right frame of mind to commit to the work.
That’s just one example but I’ve seen it quite a few times: People will ALWAYS get back to you when they’re ready.
But even if they don’t, that’s still totally fine….you just keep going.
Here’s the thing: Your clients are not kids.
If someone really wants something, you don’t need to remind them.
They know exactly what they came to you for; they know what help or support they wanted from you…so if you don’t hear back from them, you shouldn’t pester them.
If they say, “I’m going to get back to you next week” and then they don’t — it’s on them; not you.
Therefore, it’s not in your place as the service provider to remind them; because they did not forget.
It’s possible they no longer need your help & figured things out on their own.
Or they’ve changed their mind & decided to work with someone else.
Or maybe your fees are not within their budget & they’re shy to tell you.
Or maybe they’d like to start at a later time.
There are countless reasons someone might go blank.
But whatever it is, don’t put pressure on your prospects.
What do I do instead? Bless and let go.
Even if they don’t communicate their decision to you, just know that they’ll eventually be taken care of.
Whether that’s through your services or another person is a different conversation.
The ones who need your help the most; and the ones you can best help, will often return to you for support.
Care deeply enough for your clients (including prospects).