“How can I get more clients?”.
That’s the most-asked question in all of business and marketing.
Everyone wants the latest trick that works — even if we fall short of using that word; trick.
We usually say things like “What’s the best marketing strategy?”; or “What tips do you have for me?”
Sincerely, I think that this kind of questioning misses the point.
We make it sound like there’s a shortage of ideas on how to get clients.
Nothing could be farther from the truth.
Just do a quick Google search on “how to get clients” and you’ll find more than a billion results (yes, billion. With a “b”).
You’ll see things like “ask for referrals”, “partner with other service providers”, “start blogging”, “leverage your existing network”, etc.
The options are limitless.
You could even run ad campaigns & stuff like that; you get the point.
So, if all of this information is out in the open; why do people still ask that same question over and over again?
I’ll tell you why — it’s because that’s not what the problem is.
What you need is not another top-10 list of tips and tricks; you already have enough of that.
What’s missing is just 1 thing. Okay two things actually.
Relationships. And Mindset.
You see, business and marketing is all about relationships.
As we all know by now, you don’t build a relationship with someone in one month.
Unless you’re selling basic life essentials in a grocery store, people don’t just queue up waiting to pay for your services.
Most of us are selling intangible stuff like “life coaching”.
Nobody wakes up everyday thinking, “I really need a life coach”.
No. People think about their problems. They want a specific need solved.
And then they start looking for solutions to those issues.
If it turns out that a life coach is the answer to their problems, then so be it.
But they don’t originally go out searching for a life coach; until they know that’s what they need. Make sense?
But how do they get to know?
- They share their problems with their family & friends.
- They ask their family doctor or therapist.
- They ask their Pastor in church.
- They search for answers on Google.
- They watch YouTube videos.
- They attend workshops & conferences & all kinds of gatherings looking for a solution.
What do all these activities have in common?
They’re leveraging existing relationships. People are looking for answers in places they know & trust.
And when those places tell them to consider working with a life coach, for instance, then they ask: “Well do you have any you recommend?”
Do you see what’s happening here?
If you spend time building meaningful relationships with people, you get the best form of marketing (word of mouth) without spending 1 dollar on advertising.
And yes, it takes time to build those relationships (i.e. get to know them, develop deep trust, affection, etc.)
But that’s the only true way of building a business that is successful in the long-term.
And that word right there, long-term; that’s where the second issue comes up: Mindset.
You see, we no longer understand the meaning of long-term.
Our minds have been corrupt by instant everything.
From instant food delivery, to instant movies, to instant text messages — everything seems to happen in real time.
We are now so impatient; we’ve been deeply conditioned for the here and now.
And so we want that to be the default nature of everything else; including business.
Who has 6 months to waste building business relationships when you can just do a couple Facebook ads & sell your stuff right away?
It’s this short-term thinking and faulty mindset that prevents us from playing for the big win.
We’re more interested in quick wins than big wins.
And that’s why we’re always asking for the latest tips.
We find something that looks cool; try it for a couple weeks; claim it doesn’t work; then move on to the next.
We find a business & marketing coach; expect to double our income in 2 months of working together; then give up when it doesn’t happen that way.
And move on to the next coach.
And the next tip.
And the next hack.
Yet — 7 years later, we’re still asking the same question: How do I get clients?
7 years later, we still need a part-time job to supplement our income & cover bills. Since the business is not bringing in enough.
If you’ve looked around for the best coach, best tip, best strategy, etc. and you’ve tried all of them and “nothing seems to work”; maybe it’s time to look inward?
Perhaps it’s time to see that the common denominator in all these things is you?
I invite you today to invest in the 1 thing that really matters for a successful business — relationships.
You must forget about the latest tricks and hacks to get clients.
Develop a long-term mindset.
Focus on building systems & processes that enable you to win for years & years to come.
If you do this, your future self will thank you.
Wishing you the best as you live through this journey.