I once had a client who heard about Collaborations as a potential source of getting new clients for her business.
She became so fascinated by the idea that she immediately decided that was the best marketing strategy for her.
And so we go ahead to map out a plan, find relevant contacts in her space, and ask her to start contacting them for potential collaborations.
Over the course of 4 days, she sent a grand total of just 6 outreach emails, trying to initiate a conversation with these people.
When she did not hear back from any of them, she came back to me and said: “It’s not working for me, perhaps collaborations don’t work for my industry”.
And she stopped sending the emails.
This is something I’ve seen, over and over again, in many different shapes and forms.
- You try networking for 2 months, you don’t get any clients from it during those 2 months, and therefore it’s not working, you stop.
- Then you switch to Facebook ads. After running a total of 2 ad campaigns, spending only $100 in total, and not getting any clients, you decide that Facebook Ads don’t work.
- Next you try podcasts. Nobody hires you for your 1-on-1 coaching after 5 episodes, then you stop. Because podcasts don’t work.
- Then you try blogging.
- And daily posting on social media.
- And webinars.
- And etc. etc.
You’re always looking for that 1 magic formula that will give you all the clients you need without you needing to do much work.
Well let me save you from your search: Stop looking, you won’t find it, because it does not exist.
There is no one (1) particular tip or hack or tactic that is guaranteed to give you what you’re looking for.
The truth is that every single method of getting clients absolutely works, and none is better than the other. They all work.
- There are some people who build their entire business on a YouTube channel.
- There are some others who swear by Instagram as the best marketing tool.
- Others get all the sales they need only through Pinterest.
- Some others build big emails lists and sell to them, making a lot of money.
- Others appear on multiple podcasts & leverage that audience to sell their stuff.
- SEO, Networking, blogging, etc.
- They all work, without exception.
So, if it’s not the marketing method that’s the problem, what then is holding people back? Why do people keep coming back to this place where they say “It didn’t work for me”?
I’ll tell you why:
- It’s a lack of patience.
- A lack of focus.
- Lack of consistency and followthrough.
- Lack of discipline.
- The good old “Microwave mentality.”
- i.e.: I want what I want. And I want it now. If I don’t get clients in 3 months, then the process doesn’t work.
And so you switch from one marketing strategy to the other.
From one business coach to the other.
From one Mastermind program to the other.
Always buying new programs, making other people rich.
But not being patient enough to do the same for yourself.
Looking for that great business coach who will make it all come together.
Except that you don’t find them, because they don’t exist.
The problem is not the coach, or the marketing strategy, or the offer.
The problem is the person in your mirror.
Until you are strong enough to tell yourself the truth, and accept that the endless pursuit of shiny objects is keeping you stuck, you’ll remain exactly there. Stuck.
Here’s my golden rule of marketing: If you have not tried a specific strategy for 6 to 12 months, you don’t have any right to say that “it’s not working”.
You want collaborations? If you have not sent out at least 1 outreach email every single day for 1 year, don’t tell me that collaborations don’t work.
You want podcasts? If you have not been on a podcast once a week for a whole year, don’t tell me they don’t work.
You want to do Facebook Ads? If you have not consistently run ads every single week for 1 year, you don’t have a right to complain.
Whatever approach you choose, do it consistently.
Every single day.
Every single week.
For an entire year.
Then come back and tell me what results you got.
You might find that you never really needed a business coach all along.
All you needed was to do the work on a daily basis.
But of course, it’s easier to blame someone else 🙂