As a coach, you’ll sometimes encounter clients who downplay the relevance of your work — or claim that they don’t see their income increasing as a direct result of your work together.
When this happens, it often means that the client needs more education around your work; or needs to learn how to think big picture rather than just linear.
Generally speaking, it’s not with bad intent that they ask those questions — they genuinely wish to know & understand the value you bring to the table.
But here’s the thing: Not all results can be quantified in numbers such as 5 clients per month or $10,000 revenue per week.
Some other results are intangible — you can’t necessarily touch them. But yet they are priceless and even crucial to achieving the more measurable outcomes.
I hope you don’t need validation from anyone; but if you were ever in doubt if your work is worth it, here are 10 intangible but priceless benefits of coaching:
4). Access to you and your network
5). Knowledge & New Ideas
6). Growth strategy
Which of the above can you attach a dollar value to?
A client may say to you that you’re not directly impacting their business — and yet you give them expert perspective and insights that are worth thousands of dollars if properly implemented.
Here’s my own real-life experience.
A few weeks ago I had a client who came to me with a struggle she’d been dealing with for 7 years of her business.
Specifically, she’d been struggling to find a way to present her message and describe what she does in a way that makes sense to her prospective clients.
As a result, she didn’t have sufficient clarity on her message, ideal customer, services, etc.
This impacted how much income she could generate from her business — and therefore she had to combine it with part-time jobs in order to meet up.
As soon as she told me her challenge, I responded — “There’s someone I’d like you to meet.”
I reached out to one of my colleagues who specializes in messaging — and asked for his help. (Mind you, this client did not have to pay any extra money to speak with my partner.)
Guess what happened? In just 60 minutes speaking with my partner/colleague, this client had a breakthrough & found what she had been looking for.
She came out of that meeting with more clarity than ever before — and she arrived at a message she could then use for her ideal audience.
Today, as a result of that 1 hour conversation, she has re-done her website, sent out a few marketing messages, and landed some clients.
Now tell me, how much money is that worth?
It’s priceless. You can’t put a dollar value to it.
So, next time a client says that they don’t understand the value of what you do, list these 10 points for them.
Let them know that they’re getting way more than just the clearly defined results that can be easily measured with numbers.
“An hour spent talking to someone who has the answers you’re looking for is worth a thousand years struggling to figure it out on your own.”