A client of mine who sells online products often experiences periods of highs and lows.
That is, he might sell $1,000 worth of products in one day; and then go through an entire week without a single sale.
So, he asked: How can I increase my website sales? And also, how can I do it in a sustainable manner so that the sales will be more regular?
In this article, I offer the strategies I shared with him; hoping you may pick a thing or two.
Here are important activities to focus on in order to generate & sustain more sales:
1). Paid ads: It’s getting harder and harder to receive organic traffic — especially when you’re just starting out or have a very small audience. That’s where paid ads come in.
When done properly, you can reach the exact kinds of people who are interested in your products and services.
I’m currently focusing on Facebook and Instagram ads; but there’s also Google Ads, LinkedIn, etc.
I generally recommend that you start with just 1 social media platform to run your ads; and then scale up from there over time. If you try to do everything at once, you may experience overwhelm and burnout.
2). Optimize your email marketing: Emails are a great way of driving sales. However, several business owners simply send out tons of marketing emails; always trying to compel their audience to make one purchase or the other.
You need to understand that the numbers you see in your email marketing software are actually real human beings. Even though you’ll see something like “2,158 subscribers”; it’s important to note that those subscribers are humans like you.
And what we seek as humans is a relationship — someone who cares and understands.
Therefore, when I talk about optimizing your email marketing, I mean going above and beyond to show that you really care for the people behind the numbers on the screen.
Email marketing is not just about frequency; it’s about efficiency.
3). Reward and retarget loyal customers: We all love to be appreciated; and it’s no different in business.
By rewarding your loyal customers, you give them a reason to want to keep doing business with you.
This is not about manipulating people’s emotions or buying your way to their heart with your gifts; no. It’s simply an add-on to increase customer satisfaction.
Another point: Your existing customers are your best new customers. Whenever you have a new product or offering, inform them before releasing it to the public.
4). Search Engine Optimization (SEO): Many people discard SEO as old school; or as a game you can never win because you’re competing with the big players. None of those could be further from the truth.
No matter how many businesses are getting online, there’s more than enough room for everyone. If done properly, even solopreneurs like us can achieve a high ranking on Google & other search engines.
Therefore, I invite you to do sustainable, long-term SEO; focusing on consistent content creation, optimization, and sharing.
By having your website on the first page of Google search results for relevant keywords, you’ll definitely help more people & therefore make more sales for your business.
5). Do affiliate marketing: Partner with people with a large following to sell your products to their audience. This really works very well if done properly.
It’s important to start building these relationships now — even if your product or service is not yet ready to launch.
6). Website optimization: Optimize your existing website to increase conversions. Practical things you can do today:
- Add more pages and information on your site
- Include trust indicators such as client reviews, testimonials, and case studies
- Offer free shipping on all orders — even if that means increasing your prices by a slight margin to offset the shipping costs (this helps a lot)
- Add a product video
- Display offers on the website banner. That is — the banner pictures should contain a write up of your current deal.
- Showcase your top selling items
There you have it — the 6 ideas I shared with that client.
(Please note that most of what is written above apply to websites selling products — even though service providers like coaches may also benefit by implementing some of them)