Images are a very powerful way to communicate messages; and there’s definitely a place for them in your content strategy.
But how do you use them when you’re trying to build your audience?
Should you use them for your cool audience? Or should they only be used for your warm audience? Should you even use them at all?
Let’s answer that question in this post.
You see, the thing with pictures is that people may sometimes like the image without necessarily taking the time to read through everything you’ve written in the main text of your article.
And so when someone clicks “Like” or “Love”, you’re not sure exactly what they’re liking — whether it’s the article you’ve written or just the image.
On the flip side, images also have the power to draw someone in & make them pay more attention to what you’ve written.
This is because someone’s interest might be piqued by an image; and so they’re very eager to read through & see what you have to say about that image which piqued their interest in the first place.
Therefore, it’s a bit of a delicate situation without a clear Yes or No response…. we just have to strike a balance.
I guess your approach to images should be to use them occasionally (i.e. they’re not something you want to use everyday in your ads; but also not something you’re throwing away altogether).
It’s just like videos — they’re very important to help your audience connect better with you; but you can keep them to 2 or 3 times per month.
Obviously I just came up with that number; there’s no formula behind it & the exact numbers will depend on your own content frequency.
The key to fully validating a cool audience is simply doing less of images & more of the text only content.
But at the end of the day, your audience might be different than someone else’s. So you just need to test & see what works for you.
In summary: Should you use images in your Facebook ads to a cool audience?
Answer: You could; but test for yourself; and don’t use them too often.
Got any questions you’d love for me to answer or write about in the next post? Email me: [email protected]