This list is not an intelligent guess of things that “should work”.
Instead, every single strategy written here has been tried and proven to produce the desired results — which is to get more clients for your business.
1). Paid ads
3). Search Engine Optimization
4). Email list
5). In-person events
6). Partnerships and referrals
7). Guest blogging/podcasting
9). Facebook groups
1). Paid ads: Key to this strategy is creating and sharing helpful content on a consistent basis.
Then, occasionally invite your audience to try out your offers or give you feedback on what they’d love to see you create. If your services are truly helpful to someone, they’d be more than happy to pay you for it.
Running paid ads is a very good way of reaching more people who are interested in receiving the support you provide through your work.
There are many options to choose from when it comes to paid ads: Facebook, Instagram, Google, YouTube, etc. Whichever you go with, just get moving.
2). Webinars: Over the years, webinars have proven to be a good source of getting new clients — they still are.
However, there’s also been a lot of push back because of the manipulative ways these webinars have been done by most marketers.
To address this, I wrote an article to make a case for the authentic free webinar. If done properly, webinars are still a very good avenue to create customers for your business.
3). Search Engine Optimization (S.E.O): By getting your website to rank on the first page of Google search results, you significantly increase the number of people visiting your website.
This usually translates to more inquiries and more sales for you.
4). Email list: This is quite straightforward: Build a large email list, keep them engaged over a while; and occasionally invite them to try out your services.
If someone is on your email list, it’s probably because they really want to hear from you. Don’t abuse that by sending them 100 sales emails a day to promote your products and services.
Instead, be of real value in their lives; yes, be a friend. Then, once in a while, ask them if they’d like to buy from you.
5). In-person events: As more & more people take their business online, in-person events are being overlooked.
However, there’s still huge potential in events such meetup groups, co-working spaces, etc.
I’ve seen several of my clients who got high-paying clients just by starting off a chat at a co-working space or coffee shop.
6). Partnerships & Referrals: It could be someone with a larger audience promoting your work; or someone in a strategic position.
But whichever direction you choose to go, the key is to have someone (or even more than one person) who is happy to refer work to you on a regular basis.
For example: There’s a client of mine who works with parents/children; and she has a Pediatrician as her main referral partner.
7). Guest blogging or podcasting: This is another great way of announcing yourself to a new audience — by appearing as a guest on someone else’s platform.
Apart from the fact that you get wider exposure, you also get instant trust — i.e. the people following the other business owner automatically transfer the trust they have for them over to you.
If they love your message; they’ll then go ahead to check out your work and see how they might connect with you.
8). Course-to-client: Several people will attend your online course but may not have the time or interest to implement the concepts on their own.
This will lead to some of those students reaching out to you for deeper work.
I’ve seen this over and over again — courses are a great way to expose yourself to many people at the same time; and still make yourself available for new 1-on-1 coaching clients for more in-depth work.
9). Facebook groups
a). A few clients have reported to me how being part of groups helped them get clients.
Basically, it’s all about being known as a helpful member of the group who voluntarily goes out of their way to provide important feedback and support to others. Over time, people reach out to you for private work.
Please note: The idea of this strategy is NOT to usurp someone else’s group…or for you to randomly reach out to people and ask if they need your help. No, that’s not the idea.
Instead, you simply allow yourself to be of service to the group — by answering questions that people ask. As people read your answers and see how knowledgeable you are in your field, they will then reach out to you on their own to inquire more about your services.
b). Another option is to join groups where it is actively allowed to promote your offers (products and services).
In such groups, you can always invite people to try out your work (either free or paid); and then this leads to private coaching.
There are several such groups on Facebook; simply search for groups related to what you do…then read their group rules to see whether they allow that or not.
10). Quora: By answering questions on Quora, people see how knowledgeable you are in your field and reach out to you for help.
I experienced this a lot when I was trying out my relationship coaching business; several people sent me private messages to tell me about their relationships and ask how I could help.
** Apart from direct messages; Quora is also a very good source of free and targeted website traffic — because the people there are actively searching for answers which led them to you.
Till today, I still get traffic and email list signups on an old website via S.E.O and Quora. I do zero ads there.
There are several other ways of getting clients — but these are 10 that I’ve personally tested and proven both for myself and my clients.
If you have any questions about any of these methods listed above, email me directly: [email protected]