The process of launching a new product or service can be so overwhelming — especially if it’s the first time you’re offering such a service in your business.
There are lots of moving parts & considerations to be made. From content creation & marketing; to sales and email sequences — there’s quite a lot to do.
So, how do you deal with overwhelm at such times?
1). Slow down
First, just slow down; and create some distance between yourself and the work at hand.
For me, I completely shut down my computer and go to sleep (no matter the time of day).
But it doesn’t matter — yours could be taking a walk, visiting a friend, playing with the kids, etc.
Whatever it is, just ensure that you completely disconnect from the tasks.
2). Write it down
A huge part of overwhelm arises as a result of lack of clarity. To eliminate this — write out everything you need to do.
Every single step.
This then helps you allocate reasonable resources & timelines to each of them; rather than trying to figure it all out in your head.
Plan a weekly and daily activity calendar leading up to the launch.
When planning & creating this schedule, be sure to give yourself enough time to achieve the tasks without burning out.
4). Support & Accountability
You’re definitely not the best at every single thing; so don’t try to go it all alone.
You might be the best at writing amazing sales copy, but are you also the best at website design?
Or maybe you’re great at website design, but are you good at marketing & selling your product? How about video editing — do you know how to do that?
Sometimes it’s true — there are some things you can totally pull off on your own. But even for those things, you could probably have done them faster and better if you had support and accountability.
5). Someone to cheer you on
Work with a coach or trusted friend to guide & encourage you (cos you’ll need it).
The road will be bumpy, there are times you’ll feel like giving up. And if you have no one cheering you on, you probably will.
That’s why it’s crucial to have someone who believes in you and who wouldn’t allow you to fail — always reminding you that you’re more than able to do it.
So, there you have it; my advice for dealing with overwhelm during a difficult or intensive product launch.
Which of these can you start using today?