Many solopreneurs and small business owners give themselves lots of pressure and disappointment by focusing on fluid, short-term goals that do not fit into any larger picture or overall framework.
They ask questions like: “What’s the fastest way for me to get 10 clients within the next 5 days?”
And guess what, they actually mean it.
And so they hustle and work very hard to launch a program or scheme designed to help them get these 10 clients — only to fail very hard when the launch doesn’t work out as they thought.
And when that happens, they blame everything and everyone else but themselves.
Well here’s the thing —- focusing on short-term goals alone is not a sustainable model to build your business.
Instead, you need to understand that your business is a living, breathing entity; and as such it will keep growing and evolving.
Everything in life grows in stages; and your business is no exception.
You must give yourself the time you need to grow.
Rather than making 3-week launches that are doomed to fail before they even start, create a real plan & have a long-term view.
Then, chunk down this big plan into step by step activities to help you get there.
By using this approach, even if a launch fails, you know exactly what the next step is…rather than feeling bad & doing nothing else for the next 3 months.
Summary: Think long-term.
Use short-term only as an indicator to know whether you’re on track to your long-term goals.