Proud Failures.

Most coaching websites readily display their successful client stories & case studies (and that’s totally awesome).

But not many people will publicly document the mistakes they’ve made.

I personally believe it’s really helpful to look back & see how far you’ve come.

But more importantly, it helps you to not repeat the mistakes.

And it serves as an invaluable resource to help others avoid making those same mistakes.

My hope is that by sharing these lessons, you can take comfort in knowing that absolutely nobody magically woke up with all the right answers.

We all made mistakes (and will continue to).

My goal is that you learn from these things and go on to do better than I did.

My top 8 rookie coaching blunders:

  • Taking the wrong clients (people who I knew were not a fit)
  • Wanting to be everything to everyone (disguised as wanting to help)
  • Wanting to move too fast (Expecting so much too soon)
  • Not letting the client do enough creative thinking for themselves (by providing too much guidance)
  • Information overwhelm to clients (giving too much information too soon)
  • Homework overwhelm (giving too much homework that they ended up doing very little — or nothing altogether)
  • Thinking I could only help a client during a coaching call (rather than creating systems to support them even if we don’t speak). This made me schedule as much as 2 calls/week with each client (which was super stressful).
  • Giving people too much permission to not put in the work & make excuses for their lack of commitment.

If you avoid the above mistakes, you’ll already be starting 10 steps ahead of me 🙂

What to do with this information:

  • Niche + Offer Clarity: Get as clear as possible on the kinds of clients you work with — and what it is you do for them. This will save you a lot of headache.

  • No more Jack of All Trades: Quit trying to do everything for everyone. Even if you had the technical ability to do what’s being asked, if it’s not your business focus, please consider referring them to someone else; or outsourcing the project for a fee.

  • Set reasonable timeline expectations: Let people know upfront that transformation takes time & so does building the foundations of a successful business.

  • Trust your client: Encourage clients to think more creatively for themselves. They usually know what’s best for them (even if they deny some parts of it that’s uncomfortable).

  • Fewer calls; but more support: Keep the number of one-to-one calls to between 2-4 per month. However, keep supporting them through other resources (emails, articles, text messages, voice notes, worksheets, checklists, etc.)

  • Next step only: Give clients just enough information to make progress and take the next step — to not overwhelm them and therefore jeopardize all efforts.

  • More strict (but still loving): in ensuring that clients commit to the work & do their own part of what is required to build a real business.

Summary: You’re not a failure

I hope the resources linked above are able to help you get started on this journey of success.

But if you still wish to speak to me & ask specific questions about your particular situation, schedule a call below and let’s talk.