- Did you get married to the very first person you ever dated? Maybe. Or maybe not.
- Did you get married to your partner after the very first date? It’s possible. But I doubt it.
- Did you date your partner for less than 3 months before marriage? Again it’s very possible. But I wonder.
You see, we all understand this concept in relationships — we know that it takes time to build intimacy & create a deep level of trust between people.
What we fail to see, though, is how this is related to our business.
A very common problem I see with business owners is that we want to get married to our business before we’ve even had a chance to go on our first coffee date with it.
I don’t know why; but most people seem to think they need to have it all figured out the very first time.
In other words, you think you need to marry your niche or business model right away. But no, you don’t.
You need to date your niche; not marry it right away.
You must date your business model; not get married at first sight.
This mindset of wanting to get it right the first time around leads to several challenges.
It is what makes people feel stuck and unable to move forward.
Being stuck simply means thinking you need to figure it out the very first time & be perfect right away.
You’re afraid to put it out the way it is; so you take a lot of time waiting to perfect it.
But that’s not how it works in real life.
Yes indeed — some people get married to their high school sweethearts. Bless them.
And yes again — some people marry their very first date. Bless them.
But that doesn’t mean it should become a standard for everyone else.
As a matter of fact, even those who marry their “high school sweetheart” sometimes run into problems.
Some of them might stay together forever; but others won’t find it as straightforward.
They grow apart.
And they get a divorce.
It’s the same for your business.
The first niche idea you have does not need to define you forever.
The first business model you build does not need to stay that way forever.
You must consciously create a system that allows you to question the effectiveness of what you’re doing; and be ready to make a shift if you have to.
In business, it simply means being willing to test really quickly; get feedback from the market, and iterate.
And you want to make this process easy & repeatable.
A big mistake I see people make is taking SO LONG at this stage of putting something out the first time.
Don’t do that.
Simply create an offer-rhythm and follow it. For example: Testing an offer at least once every month.
The shorter the cycle, the faster you can get information from the market & decide which direction to go.
Don’t think of your initial offer as this 1 big thing of “do it & it’s done”.
Instead, think of it as the first of many versions.
Don’t attach so much importance to it & therefore, pile unnecessary pressure on yourself.
The attitude you bring to the table affects your ability to do what’s needed; which then impacts the success or failure of the thing being done.
Just see it as an experiment; not something that you absolutely need it to work.
This doesn’t mean you shouldn’t give yourself the best possible chance of it working.
Neither is it an invitation to be lazy & do a poor job.
On the contrary, it’s actually an invitation to work hard & test as fast as possible.
Letting yourself stay stuck in perfection mode is just another word for laziness.
So, no — I’m not asking you to be lazy.
There’s more to be said about this; especially the “how” of it.
I.e. Now that you understand that you need to date your niche & business model, how do you actually do that?
Well, that’ll be for another day. My time is up for this post. So check tomorrow.
Wishing you the best as you start going on coffee dates with your business!