Course Creation & Launch
Anyone can create a course; literally.
Simply make a few slides or record a bunch of videos, and voila! The course is ready.
Question then is: How is yours different?
How do you ensure that your course has the best possible chance of creating some transformation in the lives of your students?
And how do you earn an income by selling this course to the right people who are most interested in what you have to teach?
Start with why
You see, nobody wakes up in the morning thinking: “I just can’t wait to buy a new course today; who knows which one I’ll stumble across!”
That doesn’t happen; because no one is really looking to buy just another course — we’ve all bought quite a few.
Instead, what people are truly looking for are solutions to the real-life problems they face.
They want to:
- Learn a certain skill.
- Achieve a specific goal.
- Understand a certain process.
- Feel a certain way.
- Relieve some kind of pain.
- Overcome some anxiety around a particular topic.
- Experience a particular moment.
- Be in a special environment.
And if it turns out that there’s a course which exists to help them do that particular thing they want, then so be it.
But they don’t go out originally looking for a course.
They’re looking for solutions to their problems.
I can’t overemphasize this point.
And so, I always encourage my clients to start by answering a few key questions.
- Why do you want to create this course?
- What is the specific problem you’re solving?
- Who is the specific person you’re solving this problem for?
- What exactly are you offering in this course; why would your ideal client or student buy it?
- Why are you the best person to teach it in this way?
In my experience working with several course creators over the years, this is where so many courses fail — right from the start.
A lot of people just want to create courses because they heard that it’s a good source of income or that it’s important to have information products for their business.
And so, rather than start by solving a specific, real-life problem; they dream of how much they can potentially earn if they sell their wonderful course to 1,000 people at $39.95 each.
While that’s a noble dream (one that’s totally doable by the way); the more important considerations should be the ones listed above — creating a course that is a blessing in the lives of your people.
Having said that, here are common problems people face when creating a course.
1). Indecision: Having too many skills or ideas and not knowing which one to choose and make into a course. This is especially true if you have a wealth of experience to pull from.
Sadly, I’ve seen so many people get stuck at this stage for months & years; trying to figure out what they really want to teach but not being able to decide & move forward.
2). Lack of specificity: So many course creators want to pack all their life’s lessons into a single course.
Please don’t do that.
It merely results in a generalistic course that does not solve any specific problem for any specific group of people.
As a result, it lacks the quality to really help anyone in a tangible way.
It’s much better to teach 5 different courses with 5 specific outcomes; than 1 course which covers all of those 5 different things.
Think about it in real life: There are 2 drugs. One of them cures knee pain, sleep problems, migraines, and stomach aches.
The second drug specializes in curing migraine for pregnant women. If you were a pregnant woman who had migraine, which of them would you buy?
Exactly. That is specificity.
3). Logistics and Technology: So many people are overwhelmed by the logistics of creating a course. Sometimes it’s the technology; but other times it’s all the other moving parts of how to make it work seamlessly.
From landing pages & email sequences; to payment gateways and discount codes; how do you connect everything and make it work? Which mic is best for audio quality? Which camera should you use?
This is a huge block for course creators; and I totally understand how it can easily get out of hand & make you feel out of control.
4). Sales: You finally created the course, yay! You release it to your email list of 107 people; but not 1 single person buys the course.
So you post on Facebook; perhaps people no longer check their emails. Yet nobody buys. Maybe all you get is a couple likes and thumbs up.
And so we try Instagram.
Until you get tired; and decide that the course has been a failure.
Could that have been avoided? I think so.
Selling the course and earning good revenue after the course is created is a very big deal.
You must have a plan in place for how you’re going to do this & make it work before you record 1 single video.
5). Self-doubt: I see this every single time. So many course creators sabotage their efforts even before they’ve given themselves a chance to create anything.
- Wondering who you are to create a course & sell it to the world.
- Wondering if people will buy your course.
- Wondering if people will think you’re a fraud.
- Wondering if people will criticize the quality of the course.
I get it; totally understand.
Sometimes it’s a confidence & mindset thing; especially if it’s your first time.
But some other times it could be a competence issue; doubting if you’re qualified-enough to teach the subject.
Whatever the reason is, self-doubt is another big obstacle to people who have great wisdom they want to share with the world; but lack the confidence to do it.
6). Pricing: Figuring out what’s a good amount for the course is another common problem.
- People charge between $25 and $1,500 for this kind of course; such a wide range. What should mine be?
- Should it be a flat figure for everyone or should there be 3 levels?
- Should you include a payment plan for those who can’t pay the full amount at once?
- Should there be discounts?
- What about refunds; are there refunds for digital products?
- What about Q&A sessions; should I include the price of that upfront in the course price? Or just suck it up & add it as a bonus?
7). Not having a clear why: This is big. If you fail to clearly outline your Why, you’re very likely to struggle.
8). Thinking it’s easy: I can’t tell you how many clients have reached out to me asking for my support to create & sell their courses; and then turn right back to make it look like it’s some easy thing to do.
The question I find myself asking is: if it’s as easy as you make it sound, why then do you need any help doing it? Why are you looking for support?
I think it’s very important to be humble & realistic about what each of us can do.
Yes — course creation is not rocket science. You can do it.
However, it’s not a walkover either.
It requires planning & preparation & research & creation & outreach & hard work.
Can you do it? Yes.
But don’t go in thinking it’s going to be a walk in the park.
Introducing “Ideas2Profit”: My Step-by-step Course Launch Process
Having seen several clients and other would-be course creators struggle with the above problems, I decided to step in and offer my support.
I sincerely believe that what you have to say matters; and you should share your wisdom with the world.
If you’ve decided that the best way of doing that is through a course, then I don’t want you to be held back because it was too challenging to pull it off.
Therefore, what I’ve created is a step-by-step and repeatable process that helps you go from overwhelm to done.
From having too many ideas to knowing which one is the best option for a course at this moment.
I’m going to lay it all here for you to copy & execute.
If you follow the process below; and do each of them correctly, you’ll have on your hands a course that helps your students while earning good income for you and your family.
So, here you go; my course launch process; step by step:
- Step 1: Start with why.
- Why do you want to create a course?
- Which of your many ideas should be used for this course?
- What exactly are you offering in the course; why would your ideal client or student buy it?
- Why are you the best person to teach it in this way?
- Why are you offering this course right now?
- Step 2: Get super-clear & super-specific about the following:
- Who is this course for?
- Why are you offering this course right now?
- How does this need show up in real life for them?
- What are the benefits of dealing with this?
- What are the effects of not dealing with it?
- What is unique about this course; versus any free content out there?
- Step 3: Research the course
- Use multiple platforms to research the course. They include:
- Your audience
- Amazon Kindle Bestsellers (Kindle Ebooks)
- YouTube search (results, volume, etc.)
- Google search (results, volume, etc.)
- Google trends
- Google Ads (i.e. are there ads for that search term?)
- Google Keyword Planner
- Facebook audience insights
- Step 4: Create a draft outline for the course
- First write out everything you’d like to teach from your own experience
- Include points from your audience (questions, comments, etc.)
- Step 5: Pre-sell the course
- Use the information gathered above to create an effective ad copy
- Create a landing page for the ad
- Pre-sell the course by offering it to the public at a discount & see what response you get
- Consider running some ads to get more reach & visibility
- Other options for pre-selling include waitlists, beta launches, survey-selling, etc.
- Step 6: Create full course content
- If the pre-sale launch went well, go ahead & create the course content
- Else, go back to the beginning & start over
- Note that all of these steps can be tweaked depending on what feedback you get from your audience.
- Step 7: Record course videos
- Decide on a format (Video? Text? Both? Slides? Live class?)
- Figure out camera, mic, and lighting
- Editing needed?
- Step 8: Sell the course to a wider audience
- Leverage your existing network
- “Recruit” your students as partners & promoters
- Consider external affiliates to help promote the course
- Use paid ads to expand your reach (Facebook, Google, Instagram, etc.)
There you have it; my step by step course launch process!
I’ll be the first to admit: there are certain nuances to each of the above steps which I can’t cover in the small space we have here.
I also understand that it might be a bit overwhelming to execute all of these steps on your own.
And that’s why I’ve opened up this opportunity for you if you need some help creating & launching your own profitable course.
Together, we’ll go through the process and arrive at the end of it with a course you’ll be proud of.
** Page still under construction. **