1. Finding & retaining customers
Without clients, you’re not in business.
Several solopreneurs struggle to consistently find new customers. And, even when we do get the clients, we struggle even more to retain them
One major reason we struggle to consistently fill our client roster is our approach to marketing & sales.
We often treat marketing as a dreaded chore; and many small business owners omit it altogether – depending only on referrals.
Referrals are good. In fact, they are still the best way of getting clients. But, are you actively taking steps to increase your chances of getting a referral?
And, apart from referrals, are you exploring other avenues to acquire clients?
2. Staying passionate
It can be very difficult to stay motivated & passionate when the going gets tough.
When you’ve just launched your business, you’re filled with excitement and optimism for the future…and you’ve probably laid out your plans for what you intend to achieve.
But what happens when those plans don’t materialize the way you expected? How do you keep going when everything seems to be moving very slowly?
Solution: How to stay passionate (it’s not about passion)
3. Fatigue and burnout
As a solopreneur, you’re your own chief marketing officer, administrative officer, and accountant. You’re also the chief service provider, customer service officer, and technical support specialist. You’re basically everything.
Throw in the fact that most small business owners work from home and have kids to take care of – and you can start to understand why the overwhelm is real.
This high workload often leads to late & irregular working hours — which then translate to fatigue and burnout.
Solution: How I’m dealing with burnout
4. Building a talented team at an affordable price
Some solopreneurs finally accept that they need help to run their business. But, when the time comes to get this help, they face the challenge of hiring the right kind of help at an amount they can afford.
Do you get a full-time employee who’ll likely be more loyal but expensive to pay? Or do you go for the cheaper alternative by using freelancers on sites like Fiverr? How do you deal with the sometimes low-quality work & communication barrier faced on such websites?
5. Brand awareness & marketing
Many solopreneurs do not know how to promote their brands; and struggle with marketing their products & services.
To be fair, it can get a bit daunting when you’re just starting out and feel like you have to compete with other organizations who have millions in ad budget and have been in business for 20 years.
But, who says you have to compete with them?
The world is so large that there’s more than enough space for everyone. You just have to be willing to start from where you are and put yourself out there.
If you don’t promote your services and brand, no one will likely want to do it for you.
6. Time management
This problem is not unique to solopreneurs – statistics have it that more than 80% of people worldwide struggle with time management.
Ironically, there’s been the highest number of resources created for time management. From books and courses to mobile apps and websites – everyone has an opinion of how to deal with the issue of time management; and yet we still struggle.
It’s even worse for solopreneurs. It’s a constant battle to complete customer projects, manage client relationships, and maintain a sane lifestyle with their family.
Do I have the golden answer that will work for all solopreneurs? Of course not.
However, from my own experience practicing time management and studying other business owners who have successfully managed their time, I’ve seen some patterns and similarities.
Got any questions you’d love for me to answer? Email me: [email protected]