- I help business owners run Facebook ads.
- I help business owners get clients by running Facebook ads.
- I help cross fit gym owners get more members to their gym using Facebook ads.
If you owned a cross fit gym, which of these service providers would you work with?
Exactly. Me too.
You see, a lot of people come to me for assistance with their Facebook ads.
And when I ask what they do, I hear things like: “I help my clients tune in to themselves for natural wisdom, feel good about their body, and sense freedom in their minds.”
And I’m like, “Huh”?
While you have the best intentions to support your clients, such statements make it difficult to even understand what you do & who you’re trying to help.
Little wonder then few people sign up for your services.
What if you could go through some exercises that will help you clarify your offers in such a way that your ideal clients say an authentic Yes!?
There are 2 main things you should consider: Your niche statement
Your offer invitation
Your niche statement is something you’ll probably keep working on forever, so don’t sweat too much about it.
Just make it “clear enough” and move on. These two videos will help you achieve exactly that.
What’s more important though, is your offer invitations.
When you’re putting your work in front of a potential client for them to buy from you, you’re not selling your niche statement.
You’re selling a specific offer.
You’re selling a product or service you’ve designed for the purposes of solving a particular problem.
If your ideal client understands your offer, and is in need of that solution, they’re more likely to say yes — irrespective of whatever your niche statement is.
And so I encourage you today to start learning how to frame your offers — in a way that feels good to you and your ideal clients.
If you’re not sure where to start, or how to go about it; then I strongly recommend starting here.
This course from George Kao has been a game-changer for so many solopreneurs.
It has detailed and step by step processes that will help you create, market, and improve authentic offers.
You’ll also see real-life examples from other solopreneurs and coaches who are on the same journey with you.