Content Creation Many solopreneurs and small business owners give themselves lots of pressure and disappointment by focusing on fluid, short-term goals that do not fit into any larger picture or overall framework.
They ask questions like: “What’s the fastest way for me to get 10 clients within the next 5 days?”
And guess what, they actually mean it.
Client Questions A common feedback I get from heart-based solopreneurs who want to build an authentic business is that they don’t like marketing.
Part of the reason, they say, is that they simply want to focus on their main work of serving clients.
They don’t want to deal with boring tasks such as Content Creation, Facebook ads, Email Newsletters, Automation, etc.
Content Creation 1. Your customers
Client Questions How often do you meet your goals? According to statistics, only 8% of people achieve the goals they set for themselves.
And yet we keep setting them on a yearly basis. Why?
Because we were told it’s a nice thing to do. Or that all successful people set goals.
But here’s the challenge with goal-setting: It has become more like a wishy washy kind of thing.
For most people, they don’t think about it before setting their goal. As a result, it holds no true value or meaning to them.
Client Questions I’m a student of Authentic Businesses.
Being at the early stages, I recognize that there’s a lot to learn as I keep going.
However, over the past couple of years, I’ve observed some common trends in what it takes to build such a business.
And so, even though I’m not there yet, here’s my documentation of what I’ve learned from those in front of me, on what it takes to build an authentic business: