I don’t know how this started; but it seems working a regular 9-5 job is now an abomination.
Almost everybody wants to be self-employed.
Usually, the common reason people give is that they want the freedom that comes with not having a boss.
Freedom to set their own calendar, wake up whenever, travel wherever, work from the beach, etc.
Some other people claim they’re not motivated by money; that they just want to help by creating a business with a bigger impact in people’s lives.
While all of that sounds good, there’s a problem: Most people who start a business are not prepared for it.
And this lack of preparation leads to several failed businesses; every single year.
You see, building a business is hard work. Period.
Anyone who sells you anything else is lying to you.
It is hard work & it takes time.
No matter the kind of business — consulting, coaching, healing, brick-and-mortar, etc. it’s going to take time.
To build a practice that consistently provides enough income for you and your family, you must think in the long-term.
You must forget about the latest tricks and hacks to get clients; and focus on building systems & processes that enable you to win for years & years to come.
Problem is — how do you focus on the long-term when your short-term is not taken care of?
How do you plan 2 years ahead when you’re worried about next month’s rent?
I see this a lot in the life coaching space (healers, coaches, consultants, therapists, etc.); and it is completely wrong.
They build a $10,000 website and expect clients to start visiting the website right away & hire them from there.
Or they create a Facebook business page, run a couple paid ads for 2 weeks; and then conclude that Facebook ads don’t work because nobody signed up for their services in those 2 weeks.
Next, they start looking for a business or marketing coach/consultant to help them.
Two months later, they still have no paying clients; and so they fire the coach because “they’re not getting any results”.
And on & on like that — they jump from one tactic to the other; from one consultant to the other; and from one marketing strategy to the other.
Always starting the next new thing; but never really going deep with any of them.
Do you see the problem here?
This person is so desperate to make their business work that they’ve lost all sense of calm.
They need to make an income in as little time as possible; that they can’t focus on the actual work that needs to be done.
All their mind is consumed by that one singular question: How can I make money quickly?
And so the more they chase after money, the more it runs away from them.
What if, instead; you could do your work from a place of deep calm?
What if you didn’t have to worry about rent & bills — and you just focus on laying good foundations for your business?
Can you imagine how that would make you feel really at ease & think clearly?
How do you achieve this?
Please get a job.
It doesn’t matter if it’s part-time; as long as it pays the bills.
It doesn’t matter if you’re not passionate about the job, it’s not where you’re going to be forever.
You’re simply working to earn income for your upkeep — which is a very noble and honorable thing to do.
By doing this, you’re giving yourself the best possible chance of building a real practice without the pressure of unrealistic expectations of immediate profits.
When your bills are covered, then you can invest in the 1 thing that really matters for a successful business — relationships.
As we all know by now, you don’t build a relationship with someone in one month.
It takes time to get to know them, and then develop deep trust + affection.
The exact same thing applies to a business relationship — it takes time to nurture.
Apart from the nurturing, it also takes time to figure out what the heck you’re doing.
- Who is your ideal client?
- What specific results do you help them achieve?
- Are people really wanting these results?
- Are they already paying for such help?
- Where do you find these people that need your services?
- How do you price your services?
- What products can you create from your offerings?
- Who are you going to partner with?
- How do you build an audience?
These are very easy questions to ask; but they can take months & months to answer.
That’s why you must take time to build it slowly.
And that’s why I’m a big advocate for getting a job while figuring it out.
For some people, you might have a partner or other family members who support you financially as you build.
And that’s totally fine; go for it.
Or you might have some huge savings that can sustain you while you build your business.
Or an inheritance that secures your immediate financial future.
Or money from selling your house.
Whatever it is, just have something that takes care of your bills.
That’s all I ask.
And we owe it to those we wish to serve through our work —- to meet them out of love & not out of desperation.
By having a source of income that pays your bills, you’re able to show up as your best self; and truly help your clients from a place of peace.
Wishing you the best as you live through this journey.