“How can I get more clients?”.

That’s the most-asked question in all of business and marketing.

Everyone wants the latest trick that works — even if we fall short of using that word; trick.

We usually say things like “What’s the best marketing strategy?”; or “What tips do you have for me?”

Sincerely, I think that this kind of questioning misses the point.

We make it sound like there’s a shortage of ideas on how to get clients.

Nothing could be farther from the truth.

(more…)

I once spoke with a prospect.

We were a perfect match: i.e. we had a great connection, both enjoyed our conversation, and could see how we were going to work together.

She promised to get back to me in a week or two for us to get started.

And so I waited for 1,2,3 weeks; silence.

Then 1,2,3 months; more silence.

At about the 4th month, she finally got back in touch with me.

(more…)

I once had a client who heard about Collaborations as a potential source of getting new clients for her business.

She became so fascinated by the idea that she immediately decided that was the best marketing strategy for her.

And so we go ahead to map out a plan, find relevant contacts in her space, and ask her to start contacting them for potential collaborations.

Over the course of 4 days, she sent a grand total of just 6 outreach emails, trying to initiate a conversation with these people.

When she did not hear back from any of them, she came back to me and said: “It’s not working for me, perhaps collaborations don’t work for my industry”.

And she stopped sending the emails.

(more…)