A client asked me a question, “I’m facing several challenges; how do I stay motivated to keep building my business?”

The easy answer would be to dismiss it with a wave of the hand & ask them to “just keep working at it”.

A better response might be to dive deep into what’s going on here & ask the question — what exactly motivates you?

However, this question assumes that the answer is obvious to them. If they knew, they wouldn’t be asking.

So let me tell you a story about a little boy.

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I don’t know how this started; but it seems working a regular 9-5 job is now an abomination.

Almost everybody wants to be self-employed.

Usually, the common reason people give is that they want the freedom that comes with not having a boss.

Freedom to set their own calendar, wake up whenever, travel wherever, work from the beach, etc.

Some other people claim they’re not motivated by money; that they just want to help by creating a business with a bigger impact in people’s lives.

While all of that sounds good, there’s a problem: Most people who start a business are not prepared for it.

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