Blog – Business Consulting, Marketing & Technical Support

6 ways to increase website sales (and make it sustainable)

April 2, 2020

A client of mine who sells online products often experiences periods of highs and lows.

That is, he might sell $1,000 worth of products in one day; and then go through an entire week without a single sale.

So, he asked: How can I increase my website sales? And also, how can I do it in a sustainable manner so that the sales will be more regular?

In this article, I offer the strategies I shared with him; hoping you may pick a thing or two.

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Why I don’t “follow up” with prospective clients.

March 30, 2020

I once spoke with a prospect.

We were a perfect match: i.e. we had a great connection, both enjoyed our conversation, and could see how we were going to work together. She promised to get back to me in a week or two for us to get started.

And so I waited for 1,2,3 weeks; silence. Then 1,2,3 months; more silence.

At about the 4th month, she finally got back in touch with me.

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10 intangible but priceless benefits of coaching.

March 26, 2020

As a coach, you’ll sometimes encounter clients who downplay the relevance of your work — or claim that they don’t see their income increasing as a direct result of your work together.⁣

When this happens, it often means that the client needs more education around your work; or needs to learn how to think big picture rather than just linear.

Generally speaking, it’s not with bad intent that they ask those questions — they genuinely wish to know & understand the value you bring to the table.

But here’s the thing: Not all results can be quantified in numbers such as 5 clients per month or $10,000 revenue per week.

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Focusing on short-term goals always leads to disappointments.

March 19, 2020

Many solopreneurs and small business owners give themselves lots of pressure and disappointment by focusing on fluid, short-term goals that do not fit into any larger picture or overall framework.

They ask questions like: “What’s the fastest way for me to get 10 clients within the next 5 days?”

And guess what, they actually mean it.

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Don’t be selfish: Your clients are waiting for your help.

March 12, 2020

A common feedback I get from heart-based solopreneurs who want to build an authentic business is that they don’t like marketing.

Part of the reason, they say, is that they simply want to focus on their main work of serving clients.

They don’t want to deal with boring tasks such as Content Creation, Facebook ads, Email Newsletters, Automation, etc.

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