How many online courses have you bought but never completed any of them? Or downloaded free ebooks but never read them?
I’ve lost count; but at some point I had nothing less than 50 courses & books waiting for completion.
As with any new thing, I was so excited whenever I clicked the Buy Now button. But after watching a couple of modules, I dropped off and moved on to the next big thing.
Can you relate to this?
This list is not an intelligent guess of things that “should work”.
Instead, every single strategy written here has been tried and proven to produce the desired results — which is to get more clients for your business.
1). Paid ads
3). Search Engine Optimization
4). Email list
5). In-person events
6). Partnerships and referrals
If you work for yourself, then the following is why you need to exercise every day.
Whether you describe yourself as a solopreneur, life coach, business owner, freelancer, or whatever else; the name does not matter right now.
The most important thing is that you are your own boss and you work for yourself — most likely from your home.
If that’s the case, here’s why you need to have a daily workout routine for your exercise.
1. Finding & retaining customers
Without clients, you’re not in business.
Several solopreneurs struggle to consistently find new customers. And, even when we do get the clients, we struggle even more to retain them
One major reason we struggle to consistently fill our client roster is our approach to marketing & sales.
We often treat marketing as a dreaded chore; and many small business owners omit it altogether – depending only on referrals.
This is a very common question in the world of online business – but the answer is not as straightforward as the question.
Some experts create something every single day; while others do once a month.
In truth, the frequency of content creation is not as important as the consistency & discipline of creation.
Here’s an example I love to give:
1. Your customers
- What questions are they asking?
- What problems do you help them solve?
- What transformation do you help them experience?
- What should a prospective client know in order to work with you?
- Case studies or examples from client experiences.
- Ask your audience what they’re currently doing (or would like to learn about)
- Read through the comments on your blog and social media.
Many solopreneurs and small business owners give themselves lots of pressure and disappointment by focusing on fluid, short-term goals that do not fit into any larger picture or overall framework.
They ask questions like: “What’s the fastest way for me to get 10 clients within the next 5 days?”
And guess what, they actually mean it.