As part of my end-of-year review, I sent an email to all my clients asking them for feedback on our work together; and what they think I can improve or do differently.
The replies came pouring in — and it’s been a very interesting experience for me.
This left me baffled: “Why didn’t they tell me before now if they had any concerns?”
Simple — Because I didn’t ask them often enough.
In life, you really can’t improve yourself if you’re not doing regular check-ins with yourself to see where you are & what you could change. And it’s exactly the same thing with your business.
Your business is a living, breathing entity — and therefore deserves care & attention in the form of regular reviews & check-ins.
Here are a few lessons I’ve learned as a result of this exercise:
- Ask clients for feedback at least once a month.
- In other words, don’t wait until the end of the year to do an “annual review”.
- As a matter of fact, I’ve personally decided to ask clients for feedback at the end of every session/meeting we have.
- Your clients are polite and therefore, won’t tell you what they really think except you ask & truly listen.
- You may need to ask some people over & over again before they really open up to tell you what they’re feeling.
- Create a document that contains the feedback received from all clients.
- Read through all of them & look out for patterns — are there certain points being mentioned by more than 1 or 2 people?
- Thoughtfully apply the feedback to improve yourself, your business, and your client experience.
If you’ve not been asking for feedback, I invite you to start doing it ASAP.
Got any questions you’d love for me to answer or write about in the next post? Email me: [email protected]